Ask Decide Act provide training and support to help young people learn how to film interviews with their friends and family. Encouraging people to ask questions about what life is like where they live to highlight opportunities for future projects.
While working with Ask Decide Act it became clear that they wanted an identity that was hands-on and would be easy for them to replicate. I created a toned down punk aesthetic using hand-cut lettering for the logo design and core statements, the light blue colour was used to make the brand look friendly and approachable. It gives the identity a DIY feel that is well suited to a community project. This style was applied to a range of promotional marketing materials including standing floor banners, flyers and a responsive Wordpress website.
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